Measurement That Meets Marketing.
Know what's actually driving your business and what to do about it. Without the enterprise price tag or the six-month wait.
Meet Mike, Our Founder.
Global CPG Analytics Leader.
Mike led the marketing analytics function for a global CPG company and worked on the consultancy side. He built models, translated data into multi-million dollar decisions, and made measurement actually useful for the businesses he served.
Award-Winning Vice President of Marketing.
He then crossed to the brand side, where he leveraged MMM to help build a brand that crossed $1B in annual sales under his leadership. He was selected for Ad Age's 40 Under 40, won a Drum Marketing Americas award, and was recognized by 1851 Franchise as a top 25 franchise marketer.
Founder, OnTrack Analytics.
Mike experienced firsthand how brands are stuck choosing between measurement that's slow and expensive or fast and unsupported. He founded OnTrack Analytics to change that.
Brands That Have Gotten OnTrack.
