Step 1 - Understand Your Business Questions.
We start by getting aligned on what matters most: your goals, your KPIs, and the business context behind them.
From there, you share whatever data you have, in whatever shape it’s in. You hand us the inputs, and we take it from there.
Step 2 - Collect Data & Build The Model.
We collect, validate, and structure your data so the model can actually learn from it.
Then we run thousands of models and multiple hold-out tests to make sure the results are stable, transparent, and grounded in reality.
Step 3 - Discuss What's Driving Performance.
We walk you through the results in plain English. You’ll see what’s driving sales, what’s not, and how your ROI shakes out across channels.
No black boxes. No jargon. Just answers to take straight to your CFO or leadership team.
Step 4 - Test Scenarios & Plan Your Future.
Want to know what your current budget will deliver? What happens if you shift dollars between channels? What the highest‑ROI path looks like?
We work closely with your media agency to run scenarios and show you the impact before you spend a dollar.