Why We're Here, Here At OnTrack.

I’ve been lucky enough to have two phases in my career — one leading the analytics function for a Fortune 500 company, and another award-winning turn leading marketing for a growth brand that crossed one billion in sales during my tenure.

Along the way, I was honored with a selection to Ad Age's 40 under 40, 1851 Franchise's Top 25 Marketers and a Bronze for creative excellence at The Drum Awards Marketing Americas - acknowledgements that reflect the impact great measurement can have when its done right. 

But the biggest realization I've had throughout my career has been this: most growing brands are stuck choosing between Marketing Mix Modeling solutions that are slow and expensive or cheap and unsupported. 

All brands deserve great measurement because, when it works, it helps teams make better decisions, it gives leaders confidence and it provides organizations a shared understanding of what's driving performance. I know, because I've lived it. 

So, my goal is simple: make advanced marketing measurement approachable, transparent, and uniquely useful for brands of any size. We will always offer our clients full transparency, actionable insights shaped for the boardroom, and the confidence to defend every dollar you spend.

If you're looking for a measurement solution that measures up to your standard, I'd love for you to get OnTrack.  

Mike DeTrana

Founder, OnTrack Analytics